HEAD OF STRATEGY

I have over 14 years of proven experience helping brands shine in an industry whose work gets ignored 96% of the time.

I am very passionate, in the Latino sense of the word, and I'm entirely devoted to our craft and the people I work with.

I have a no BS approach to strategy and relationships.

And lastly, marketing was never my Plan A. I got here by chance. I continue to nurture that outsider perspective every single day of my life.

I'll let some of the people I've worked with do the talking...

Miguel Simoes

CEO, LOLA & MullenLowe Western Europe

Lucas is a force of nature. Throughout the time we worked together, Lucas demonstrated an extraordinary combination of talent, astute thinking and mastery of different strategic thinking tools. As if that weren't enough, the values of integrity and ambition that he imprints on his clients' projects and with the people he works with are of incalculable purity and value for any work group and business. His attitude could not be more positive, competitive and generous. The experience was so valuable that one day I aspire to work with him again.

Let's get to the work already...

Here's a carrousel with work I've helped create and the stories behind them.

Click on them to dive in...

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Some other brands I've worked with...

LUCAS RODRIGUEZ

HEAD OF STRATEGY

I'll let some of the people I've worked with do the talking...

Let's get to the work already...

Some other brands I've worked with...