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Knorr - USA
Project type
Brand Strategy, Creative Strategy, Digital Strategy, Social Strategy, Comms & Channel Strategy
Date
2023
Agency
MullenLowe USA
In 2023 we created Knorr's most successful campaign to date.
We turned a lazy-shitty-convenience brief, into a strategy that went to the core of the product truth, and used it to challenge food culture in the USA.
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