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Magnum - Global
Project type
Brand Strategy, Creative Strategy, Digital Strategy, Experiential Strategy
Date
2018-2022
Agency
LOLA
In my time working for Magnum ice-cream we managed to increase its value by 700 Million Euros.
From 1.2 Billion to 1.9 Billion.
The challenge Magnum faces is that there are many lookalikes. And we needed to give people a reason to pay more for it.
To do so, we chose to treat Magnum as nothing short of a lifestyle brand, a fashion icon or a work of art.
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