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Pescanova - Spain

Project type

Brand Strategy, Creative Strategy, Digital Strategy, Comms & Channel Strategy

Date

2018

Agency

LOLA

Pescanova was an iconic brand in the ICU.

By tapping into "freshness", not just as a product attribute, but as a way to manifest the brand's essence, we managed to turn the business around.

We turned it into Spain's fastest growing FMCG brand 4 years in a row.