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Veuve Clicquot - USA
Project type
Brand Strategy, Creative Strategy
Date
2014
Agency
Rokkan (Publicis)
Back in 2014, the champagne category still communicated like it was 1925.
We pushed Veuve Clicquot into unknow territory by completely challenging the category norms.
The results were nothing short of great. In fact, the rest of the category followed years later.
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